Selling without feeling sleazy

Selling without feeling sleazy

 

If you’re like most entrepreneurs, the mere thought of asking for the sale makes you feel slimy, salesy, gross, uncomfortable, manipulative, pushy (did I miss one?) – wouldn’t selling without feeling sleazy feel GREAT?

How do you feel when the time comes to ask someone to work with you; or do you even get that close?  Does your inner dialogue go something like this:  “I’m a coach, speaker, (fill in the blank with what you do), I’m not a sales person.“?

I know how uncomfortable it feels.   You don’t want people to think you’re using them, or that you only want their money. You don’t want them to not like you.  Do you hear yourself backpedaling, discounting or even tempted to work for free.?

 

There’s no getting around it when you’re an entrepreneur – you’ve gotta make the sale – so how do you deal with it?

Let’s shift perspectives.

As a coach or service based entrepreneur, your story is very likely your clients’ story too.  You have been where they are now, and you found the solution to move forward.  Whether it’s the frustration of learning WordPress, losing weight, or transitioning through divorce, if you’ve been there you truly GET their pain.  This is powerful to leverage.

 

 

Your secret weapon is your ability to RELATE to your prospects pain, because you’ve been there too.

When you shift your focus on how THEY feel, YOU think and feel differently.  You approach the situation differently, because you’re in the helper mindset that’s your feel good place.

Knowing and believing in your value to help them solve their problem (strengthened through your brand), you have the chance to position selling to them from a different perspective.  You have the opportunity to come alongside them and let them know you have the solution they’ve been waiting for – the knowledge they need to solve their problem; and you can do so earnestly, caringly, without feeling slimy, salesy, gross, uncomfortable, or manipulative.

Because as soon as you shift your attention to them and take it away from yourself, you flip the psychological switch and selling becomes an act of caring, an opportunity to help and something you can feel good about.

Do you feel uncomfortable asking for the sale?  How have you overcome it?  Did this post resonate with you?  I wanna hear from you, take a moment and share your experience.

 

Three top reasons why are visitors leaving your website

visitors leaving your website

I bet you spend countless hours creating great content to post on your site, and you’re absolutely mystified: why are visitors leaving your website?  Maybe they’re going even faster than they can take a sip of coffee (and that’s fast).

Two of the most popular pages people will check out when they go to your site are the home and about pages, so we’re going to focus on them in this post.

So, let’s take away the mystery and dive into the top three reasons visitors are leaving your website.

1.  Too many words

I know you want to give lots of information, but these days people have shorter and shorter attention spans.  It used to be the attention span of a gnat.  Now, my (not so scientific) calculations show it’s that of half a gnat, or less.   The fact is people just won’t read lots of text.  Period.   What to do?

One thing you can do is start incorporating visuals to help you tell your story with less words and bingo – you’re creating a greater attraction (people love visuals) and you can really pare down your word count.

 

2.  There’s too much going on

Another reason visitors are leaving your website may be that there is too much going on.  Do you have a side bar, multiple boxes with content, buttons, links, etc?  Time to pull in the reins.   Think about what you want your visitors to do on each page, then make it highly visible and super easy for them to do it.

 

 

3.  The message isn’t clear and compelling.

Truth:  you have less than 10 seconds for people to decide if they’re gonna stay or go.  You need to be clear and concise with your message in order to hook their attention to keep reading more.  Your brand plays a big role in this (get help with that here), but what you can do right now is this:  within your first paragraph on each page, make it crystal clear what you do and who you do it for.

If they can’t determine that within those first 10 seconds, chances are they’re leaving a trail of dust behind them, pronto.

 

If you want to keep visitors from leaving your website, put these tips into ACTION now, and give your peeps a reason to hang around and learn more about how you can help them.  Then, I want to hear about what you found on your site and what you did to change it up.  So leave your comments below!